Useful Tips
September 30, 2023
From UX research to pixel-perfect UI, we help you deliver clarity, adoption, and impact, without adding headcount.
With 40 years of combined experience, we embed as your senior design team. We handle everything from user research to dev-ready handoff—so you can stay focused on modeling and analytics.
Our process is lean, collaborative, and fast. We cut down on wasted cycles, reduce rework, and help you deliver polished solutions to enterprise clients on time and with confidence.
We measure success the same way your clients do—by adoption and impact. If executives aren’t using it, it’s not working. Our job is to make sure your work lands, scales, and proves ROI.
Co-Founder, Head of Research and User Experience
Fluent in Spanish, English, Portuñol
A dynamic UX Leader, mentor, and tech enthusiast, José has distinguished himself in the digital design landscape. With more than twenty years under his belt, he's got a knack for turning user insights and behaviors into something special – intuitive and engaging experiences that really speak to people. José combines a sharp technical know-how with a deep understanding of what users want and need. This means he’s not just ticking boxes; he’s creating experiences that go above and beyond, every single time.
Co-Founder, Head of Branding and Design
Fluent in Spanish, English, Portuguese
Felipe, a visionary in UI/Visual Design and digital strategy, has made his mark in the high-stakes world of NYC's design scene. With a 20 year career spanning top consultancies and agencies like Accenture, Droga5, and Publicis Sapient, he's a master at crafting digital experiences that resonate deeply with users. Felipe's unique blend of creative flair, storytelling and strategic thinking ensures that his work doesn’t just meet user needs – it sets new standards in digital engagement.
We effortlessly embed within your existing workflows and tools, minimizing disruption and maximizing productivity.
We amplify your team's capabilities by providing specialized UX/UI and research expertise, extending your internal strengths.
Every decision is rooted deeply in user needs, behaviors, and motivations—ensuring your product resonates with real users.
We transform complexity into clear, actionable insights, enabling informed, confident product decisions.
Track active, queued, and completed requests seamlessly through intuitive, collaborative tools like Trello.
We prioritize clarity and speed with asynchronous tools (Slack, Loom videos, Trello updates), keeping your team productive.
Our established processes and methodologies ensure consistent, high-quality outcomes, reducing risk and delivering reliable results for every project.
Beyond delivering designs, we provide strategic guidance to align your product vision with business goals, ensuring cohesive and effective design strategies.
We aim to collaborate with organizations that contribute towards a better world, aligning our work with meaningful and impactful initiatives.
Every project is unique. Our human-centered process helps us understand your needs, explore ideas, prototype, and deliver tailored solutions. Here’s a look at the phases we’ll go through together.
Stakeholder & User Interviews
Competitive & UX Audits
Persona Development
Usability Testing & Insights
Product Vision & Roadmap Planning
MVP Definition
Feature Prioritization
Experience Mapping
Site Maps & Navigation Models
User Journeys & Flow Diagrams
Content Structuring
Interaction Mapping
Wireframes
UX Patterns & Best Practice
Flow Prototypes
Mobile & Web Experince Design
High-Fidelity
Responsive Layout & Components
Visual Language & Brand Alignment
Motion & Microinteractions
Figma Component Libraries
Design Tokens & Theming
Documentation for Dev Teams
QA & Implementation Support
